Pello logo with a black star above the text
OVERVIEW

Say hello to PELLO. Made from Toray 800 carbon fiber, their paddles bring a stronger, more consistent hitting surface to the court. And look good doing it. I photographed their PXI paddle launch in collaboration with Commerce House.

When your coworkers can double as models, take advantage of it! Bonus appearance from court legend and founder Bill Durham.

SCOPE OF WORK
photo art direction, photography

Photography