Black Welder Coffee Roasters logo with horseshoe symbol, established in 1996, on a black background.

Blackwelder Coffee has been serving LA locals since the late 90s. They roast single-origin beans in small batches and bring intention to every hand-packed bag, machine repair, and wholesale relationship. I spent a year crafting their brand identity and social media presence.

OVERVIEW

I developed a social media strategy and community-focused content for Blackwelder. I worked closely with Patrick, the founder, on narrative-driven founder videos.

SCOPE OF WORK
brand identity, brand voice, creative direction, social media strategy, art direction, content creation

Brand Photography

Out West Campaign

A black bag of Black Welder coffee roast placed on rock surface outdoors with a blurred natural background. White text on the image reads 'FRESH & BEANS' and an inscription mentions no matter the altitude.
A bag of BlackWelder coffee resting on a wood stump in a forest with trees and sunlight in the background.

Short-Form Video Creation

Social Media Graphic Design

Close-up of coffee beans falling from a scoop, with overlaid text that reads, 'Beans to try if you like medium roast coffee'.
A package of Blackwellder Guatemalan SHB whole bean coffee surrounded by roasted coffee beans.
A person holding a metal scoop of coffee beans in front of a glass window with the words 'Small Batch' repeated multiple times in white text and the phrase 'makes all the difference' at the bottom.
Boxes of caffeinated coffee beans on a checkout counter, with a coffee grinder in the background.
Text overlay stating 'The effects of altitude on coffee flavor' with a silhouette of mountains at the bottom of the image.
A dark background featuring a black silhouette of a hand with fingers intertwined, with white text overlaying the image. The text lists flavor profiles and pricing for different products: 5,000 FT for fruity, complex, acidic, floral; 4,000 FT for nutty, cocoa, vanilla, citrus; 3,000 FT for smooth, sweet; and 2,000 FT for mellow, mild, simple, bland.

Founder Content Creation