Blue background with darker blue gradient and abstract shapes.
Blue background with darker blue gradient and abstract shapes.

Big Blue Swim Schools aimed to leverage its tagline, “Life’s big moments happen here,” by featuring emotional moments and differentiating itself from the sea of blue among other swim schools on Instagram, Facebook, and TikTok.

OVERVIEW

I captured content at my local Big Blue in Austin, creating more opportunities to tell real stories around the pool. I led the development of its social media art direction, introducing the use of secondary brand colors, eye-catching graphics for the main account, and local templates for franchises.

SCOPE OF WORK
brand identity, brand voice, creative direction, social media strategy, art direction, content creation

Social Media Art Direction

A collage of children and adults in swimming pools, instruction sessions, and educational materials about summer swimming lessons and becoming a confident swimmer.
A collage of children and adults in swimming pools, instruction sessions, and educational materials about summer swimming lessons and becoming a confident swimmer.
A collage of photos and graphics promoting water safety and swimming lessons for children at a swimming pool, featuring children practicing swimming, swimming instructor interactions, and safety checklists.
A collage of photos and graphics promoting water safety and swimming lessons for children at a swimming pool, featuring children practicing swimming, swimming instructor interactions, and safety checklists.

Short-Form Video Creation

Water Safety Month Campaign Animation

MAY, 2026

Local Pool Graphic Templates

A colorful illustrated cityscape of Austin, Texas, with a blue skyline, iconic buildings, a rainbow, trees, lakes, birds, a hot air balloon, a boat, a person kayaking, and the word 'AUSTIN' in red text.
A colorful cartoon illustration of Chicago skyline featuring the Willis Tower, the Cloud Gate sculpture, and Millennium Park, with the text 'Fun Fact' on a dark blue background.
Storage shelves filled with various colorful products. Text discusses the artistry and comfort of murals in Big Blue lobbies.
Children and adults at a colorful indoor space with murals of rainbows, clouds, and cityscapes representing various locations like Woodland Park, Lakewood, Saratoga Springs, Geneva, and Concord, with some children posing in front of the murals and others seated or standing.
Indoor swimming pool with blue and white triangular flags hanging from the ceiling. The pool has lane markers and a depth marker indicating 3 feet 6 inches. The surroundings are clean and brightly lit with a mural on the wall that includes a submarine, balloons, and marine-themed decorations, labeled "The Big Blue World."
An indoor swimming pool with a decorated wall featuring blue waves and a banner reading "The Big Blue W". The pool is empty, with a ladder and some floating accessories visible.
Animated illustration of a fish teaching how to play Marco Polo, with speech bubbles saying "Marco..." and "Polo..." and a smiling fish.
Infographic titled 'Developing Breath Control for ages 3 to 5', featuring colorful balloons with tips for breath control activities like holding the face submerged in water, using intentional breath, and building the foundation for rhythmic breathing.